Why do some copywriters almost always win loyal clients while others struggle?The answer might be simpler than you think: it’s the power of caring. This post explores how demonstrating genuine care can transform your copywriting career. Leading to loyal clients and incredible results.

The “Somebody Cared!” Principle

Bob Newcomb entered the tape recorder business late but quickly rose to the top because he cared. He poured his heart into creating a perfect instrument. He listened to customer feedback and inspired his workers. This principle can revolutionize your copywriting.

Actionable Steps to Harness the Power of Caring

Here’s how to apply the “Somebody cared!” principle to your work as a copywriter:

• Go Above and Beyond for Clients: Don’t just meet expectations; exceed them. Deliver high-quality work showing your dedication and understanding of their needs. Offer proactive solutions and pay attention to the details. This shows your client that somebody cared enough to invest extra effort.

  • Example: When writing website copy for a new client, research their industry thoroughly. Then, identify their unique selling points. Suggest creative ways to showcase their brand personality. Imagine a copywriter’s attention to detail in understanding a client’s brand voice led to a highly successful campaign.

• Build Genuine Connections with Colleagues: Show interest in their work and lives, offer support, and celebrate their successes. Take time to know them personally.

  • Example: Notice a colleague struggling with a project and offer to brainstorm ideas or help with research. This fosters camaraderie and builds stronger working relationships.

• Cultivate a Culture of Care: Promote open communication and feedback. Recognize and reward employees for their contributions. Then, create a work environment where everyone feels valued.

  • Example: Implement a system for regular feedback and appreciation. Acknowledging team members for their hard work and creativity. This fosters a positive atmosphere and encourages excellence.

• Make it Personal: Send a handwritten thank-you note to a client or call a colleague to see how they’re doing. Offer to help someone in need.

  • Example: A client mentions an upcoming event, so send a quick email wishing them well. This shows you genuinely care about their success, not just the transaction.

The Ripple Effect of Caring

When you genuinely care, it creates a ripple effect. Clients become loyal advocates. Colleagues collaborate more effectively. The work environment becomes more positive and productive. Remember the Westinghouse experiment, where workers’ productivity increased because they felt valued. Someone cared about their well-being.

Take Action: Become a “Somebody Who Cares”

Incorporate the “Somebody cared!” philosophy into your daily interactions. Show clients, colleagues, and everyone you encounter that you genuinely care. Watch how your relationships flourish and your success soars.

Try implementing one of these caring strategies in your next client interaction and see the difference it makes!